I found this on either digg or slashdot.  It's a really good article and I agree with most of it.  People won't even consider GNU/Linux while they can still get a copy of XP for free from a buddy.  That's why I tell people that I won't support their pirating of software; and pitch FOSS at every turn to them.  http://tlug.jp/articles/Windows_Is_Free  Give it a read, it might spur some good conversations tonight.